Using Visual Social Media to Embrace the Sacred and Build Community – Meredith Gould
Visual social media, notably Pinterest, Instagram, and Vine but also Tumblr, are considered must-have-and-use platforms among secular social media experts. Within the past year or so, church communicators and religion educators have become enthusiastic about these social media platforms. Attend this workshop to learn: 1) why visual social media platforms work especially well for faith-based organizations; 2) how to use visual social media platforms strategically and tactically; and 3) tips for setting up and managing accounts to optimize their value. Bring your questions, concerns, and examples of what you’re already doing.
Meredith Gould, PhD (@meredithgould) is a sociologist, author and longtime communications professional. An early adopter of social media, she’s known for being an exuberant evangelist for using digital tools for ministry. Dr. Gould is founder of the weekly Twitter-based #ChSocM (church social media) chat. She has nine published books including The Word Made Fresh: Communicating Church, Faith Today, and her latest book, The Social Media Gospel: Sharing the Good News in New Ways. An independent consultant since 1989, she provides counsel and training as well as hands-on fix-it services to local churches and judicatories across denominations. (www.meredithgould.com)